Our Story

Lurtz & Co. is a boutique, lifestyle store featuring clothing and accessories for men, women, and the home. With an emphasis on quality, local, cruelty free product lines, Lurtz & Co. offers brands that are not available anywhere else.    


From Canadian-made leather goods sourced from the food industry, to body care that is safe for nursing mothers, to staple pieces for your wardrobe, to stylish outfits for winery weddings... Lurtz & Co. has something for everyone, with unparalleled style.   


Hailing from the West Coast, Lyra Lurtz saw an opportunity to bring a fresh, contemporary style to her new home in Penticton. With her entrepreneurial spirit, timeless style, and values that emphasize buying local and protecting the environment, Lyra has curated a stunning product mix including men and women’s fashion, décor, accessories, and beauty products. Every item has been tried and tested and she is committed to keeping a fresh rotation of new looks and styles.